Client: Escada SE (P&G Prestige) (Fashion, Germany)
Escada SE is an Indian owned German luxury women’s designer clothing company headquartered in Munich owned by Megha Mittal. The ESCADA Group operates in 24 countries throughout North America, Europe, and Asia. With around 1,100 points of sale, ESCADA is present in 80 countries worldwide.
Escada is a part of the P&G Prestige portfolio, a division of the FCMG giant Proctor and Gamble.
Promotional and gift items, such as handbags, sets of pens with scented ink and personalized cards.
Promotion was a great success, with over sale and reorder.
Handbags: around 800.000 USD